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Research papers

Made in Asia

Many experienced companies realize that Asia is not one market but rather consists of multiple markets. However, while companies focus on tailoring products and brands for local consumers, they are overlooking an important fact in understanding...

Catalogue: Asia Pacific 2006
Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi
Company: McKinsey & Company
March 19, 2006
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Citation

Eckhardt, Hahn and Choi (2006a, March 19). Made in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/made-in-asia